Early this year, I led a project to design Kootrip's mobile experience. The product is a travel, car rental and hotel booking platform. To differentiate from Australian competitors, Kootrip chose travel product(activities, trips and tickets) booking as their main business. The target customers are overseas tourists and locals who want to book Australian travel products online. From the study of all the competitors in the market, we found their common weakness was complicated booking process. Challenges of this project included:
The beta mobile site was launched May 2018.
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10/7/2022 01:05:12 pm
News girl everyone.
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